I’ve been getting a lot of questions asking for my favorite places to shop for maternity clothes. While I don’t tend to buy that many maternity clothes when pregnant, I have tried maternity clothes from just about every brand that sells them between my two pregnancies. So I know the market pretty well by now, and spoiler alert: it’s seriously lacking.
I seriously am considering starting a maternity line or online shop one day because I am so amazed by the lack of options and how much time you have to spend looking for maternity clothes or non-maternity clothes that’ll fit the bump. You have enough to worry about when you’re pregnant, finding something to wear that fits and looks cute shouldn’t be one of them.
Because I don’t like to buy a lot of “maternity clothes”, I’ve included my favorite maternity brands as well as brands that aren’t “maternity” per se but have roomy pieces that you can wear throughout your pregnancy and after, which IMO is ideal. Why spend a lot on maternity clothes you’ll never wear again, ya know?
So by popular demand, here are my favorite places to shop for maternity clothes.
This is really the only maternity brand that I like. The pieces are timeless, versatile, comfy and flattering. Best of all, you can (and will want to) wear them pregnant or not. When you’re pregnant you just want to be comfortable without looking completely dumpster, and I love how everything from this brand is incredibly comfortable — the materials are soft, the fits are roomy without making you look larger than you are, and everything is just cozy. I found myself living in Hatch at the end of my last pregnancy and then during my first few months post-partum and then I kept wearing the pieces when I went back to work. They’re that versatile.
Shopbop has one of the best maternity sections I’ve seen from a retailer. IMO, most department stores have more of the cheesy, empire waist, printed shirts and dresses that I personally think give maternity wear a bad name. It’s just not for me. Shopbop is really the only online retailer I’ve found that’s easy to shop for and has a great selection of maternity essentials I’d actually want to wear, especially stylish maternity jeans.
I was so excited to see that Zara has curated a selection of maternity options, many of which aren’t “maternity” per se but will accommodate a bump. Zara is one of my favorite spots to get affordable dresses and work staples and trendier pieces that I know I’ll be over by next season, so I love that they know have a section of bump-friendly pieces. I have bought a bunch of dresses and jackets from Zara while pregs that aren’t maternity per se but have made getting dressed for work and events easy.
I find the clothing selection at Gap to be hit or miss although my best friend found some cute stuff there during her pregnancies. But I have found Gap to be a great source for nursing tanks, workout tops, and tees as well as the occasional cute maternity dress. I also found a great maternity swimsuit there that’s super flattering.
I am a huge fan of Old Navy this pregnancy. I find their dresses and blouses can feel too frumptastic for me, but their tees and tanks, shorts, and swimsuits are really cute and so affordable so even if I only wear them for this pregnancy, I won’t feel guilty.
In general, I’ve really moved away from fast fashion in favor of investing in fewer, high quality pieces I’ll wear forever and am obsessed with, but when pregnant, I tend to shop more at stores like H&M, Zara, etc. because I know the stuff I buy, particularly for the later stages of pregnancy, will have a super short lifespan. H&M has some really great breezy dresses and swimsuits, some maternity and some not, that are great for pregnancy and don’t look cheap. Unfortunately, they’ve been sold out in my size, but I know a lot of bloggers and friends rave about their maternity jeans.
I find their selection to be overwhelming even their maternity selection, which I guess is better than having a paltry selection like most stores, but I just get overwhelmed by all the options. However, ASOS makes the best maternity tees — they’re longer which I love and super affordable and you can actually buy them in packs, which I do. I’ve also found some really cute dresses from ASOS, many of which I’ve seen on other people, thinking they were from somewhere more expensive, and been pleasantly surprised to discover they’re from ASOS. This is also a great place to find fancier dresses, like if you have a black tie wedding or other event when you’re pregnant and don’t want to spend a fortune.
This is a hot new brand that every fashion editor loves, including myself — and with good reason. The styles are so pretty and feminine and flattering. They also have lots of options that work for pregnancy and conceal the post-pregnancy pooch. I love how their dresses and sweaters play up your femininity, which I’m really into when pregs.
Again, not a maternity brand, but this editor and blogger favorite offers lots of roomy short dresses that accommodate a bump while showing off your legs (but aren’t too mini that they ride up with bump) as well as wrap dresses that I find really flattering with the new curves. I also love that the price point of most of the pieces are super reasonable.
This is another brand that’s super feminine and pretty, which I’m loving this pregnancy and is on trend rn. I love their maxi dresses for pregnancy, which are roomy without being tents and accentuate the parts of my body that haven’t completely warped to unflattering proportions.